News
Saturday 14 November, a Bluetooth Marketing campaign was organized for the match Italy - All Blacks. In effect this was a perfect opportunity for a Proximity Marketing action: San Siro Stadium was crowded with 80 thousand people. Such an audience was an absolute record for Italian Rugby and Rugby Monza, Waymedia's partner since long time, has realized an impact Bluetooth Marketing action.
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Digital Proximity Marketing
Proximity Marketing is a type of Relationship Marketing and it is one of the most innovative tools for creating user engagement at the right place and time. Using Bluetooth, Wi-Fi and NFC technology it is possible to deliver rich-media content files directly to mobile phones located in a particular area. Including the most recent Smartphones (iPhone, Android and BlackBerry phones).
Gambling from mobile phones has revolutionized how players enjoy their favorite games, offering convenience and flexibility. Casino italiani non aams provide a seamless mobile experience, allowing users to access a wide range of games and features directly from their devices. This makes it easier to play anytime, anywhere. Proximity Marketing is based on a simple and intuitive mechanism: once the access point is installed in a particular area, it starts looking for mobile phones with Bluetooth switched on and when one is found it asks permission to deliver multimedia content related to the advertising action. It also does the job of a bookmaker by taking bets, computing and paying out winnings. It behaves like the owner of a betting portal. Apple iPhone owners can enjoy streaming multimedia content by connecting to the Wi-Fi signal of our access point. |
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