Waymedia es el partner ideal para suportar la creación de tus campañas, identificando la solución tecnológica y de media que mas se adapta a tus necesidades. Muchas empresas han asignado la realización de sus proyectos a Waymedia y su cartera de casos de estudio de éxito sigue aumentando cada día.
 TORRES
| Agency: |
Mobimento |
| Advertizer: |
Torres |
| Technology provider: |
Waymedia |
| Location: |
Spain |
| Description: |
Creation of a Mobile Branded Application for Torres sent with several Mobitouch Cube units. |
| Results: |
Waymedia's Bluetooth devices have detected around 60.000 mobile phones with Bluetooth switched on. About half of these interacted with the Bluetooth service. |
| Learn more |
|
IBM
| Agency: |
IGPDecaux |
| Advertizer: |
IBM |
| Technology provider: |
Waymedia |
| Location: |
Italy |
| Description: |
A
Bluetooth Marketing campaign in order to increase the IBM brand popularity at SMAU 2009. |
| Results: |
Using Bluetooth Marketing strategies, IBM was able to engage in a personal way people passing by the main Milan exhibition metro station in order to inform them about the IBM presence in SMAU 2009. |
| Learn more |
|
 MISTERY LAND
| Agency: |
BluetoothReclame |
| Advertizer: |
MysteryLand |
| Technology provider: |
Waymedia |
| Location: |
Holland |
| Description: |
During Mystery Land Festival, several Mobitouch Cube platfomrs have been used to dispatch mobile guides about the event taking place. |
| Results: |
This Bluetooth campaign had a great outcome. More than 45% of the festival visitors was contacted and more than 40% installed the mobile guide application into their mobile phones. |
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|
 MC DONALD'S
| Agency: |
Waymedia |
| Advertizer: |
McDonald's |
| Technology provider: |
Waymedia |
| Location: |
Italy |
| Description: |
Three McDonald's restaurant hosted six Mobitouch Cube units in order to engage teenagers, sending them entertainment contents and promotions. |
| Results: |
Waymedia Mobile Marketing systems more than 60.000 different mobile phones during a one-month campaign. Among these, over 37% interacted with the Bluetooth service. |
| Learn more |
|
 COCA-COLA
| Agency: |
Waymedia |
| Advertizer: |
Coca-Cola |
| Technology provider: |
Waymedia |
| Location: |
Spain |
| Description: |
For the new opening of a new Carrefour store in Madrid, Coca Cola asked Waymedia for an impact Mobile Marketing Campaign. Its target was to influence the decision making process of consumers in the “last mile”. |
| Results: |
Mobitouch Cube devices detected more than 80.000 mobile phones with Bluetooth switched on, achieving a redemption higher than 10%. |
| Learn more |
|
 LEVI'S
| Agency: |
|
| Advertizer: |
Levi's |
| Technology provider: |
Waymedia |
| Location: |
Italy, UK, Poland, Turkey, Spain, Greece, Belgium, Sweden, Germany, France, Russia |
| Description: |
Levi's decided to promote its brand through several Proximity Marketing campaign which were organized all at the same time in eleven european capitals. The content sent allows users to access to a web page, created exclusively for the event. |
| Results: |
During the three days campaign, around 25% of the people with Bluetooth switched on donwloaded the mobile content. Around 15.000 accessed the web page. |
| Learn more |
|
 I GIGLI
| Agency: |
ToscanaPost |
| Advertizer: |
I Gigli |
| Technology provider: |
Waymedia |
| Location: |
Italy |
| Description: |
I GIGLI, the biggest and most innovative mall in Italy, used Waymedia Mobitouch platform for its Proximity Marketing campaign. |
| Results: |
The unit registered 50.000 contacts. In this period around 30.000 people accepted to download the contents proposed, achieving a mid-redemption higher than 50%. |
| Learn more |
|
MTV MOBILE
| Agency: |
Promobruce |
| Advertizer: |
MTV Mobile |
| Technology provider: |
Waymedia |
| Location: |
Italy |
| Description: |
MTV promoted the new MTV Mobile services, following the singer J-Ax in his concerts. The main gate of the Stadium was covered by two Mobitouch devices, to download MTV Mobile contents and exclusive pictures of J-Ax. |
| Results: |
Extremely successful campaign with an overall interaction rate of 90%. |
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|
NOKIA
| Agency: |
One Italia |
| Advertizer: |
Nokia |
| Technology provider: |
Waymedia |
| Location: |
Italy |
| Description: |
The campaign target was to push Nokia brand and advertise the new
Nokia Maps solutions. The campaign has been deployed in 20 gas stations in the cities of Milan and Rome. |
| Results: |
Interesting contents guided consumers trough the new Nokia applications. The Mobitouch Cube units detected around 26.000 mobile phones with Bluetooth switched on. Around 13% of these downloaded on their mobile phones the exclusive Nokia contents. |
| Learn more |
|
LUFTHANSA
| Agency: |
Boxville |
| Advertizer: |
Lufthansa |
| Technology provider: |
Waymedia |
| Location: |
Switzerland |
| Description: |
The main objective of the Mobile Proximity campaign was to strengthen Lufthansa brand and benefits for consumer needs, through dedicated special offers. |
| Results: |
The campaign had a successful outcome. Thanks to Mobitouch, Lufthansa was able to create an effective marketing action with a minimal investment, nevertheless able to give great performances. |
| Learn more |
|
SONY ERICSSON
| Agency: |
IGPDecaux |
| Advertizer: |
Sony Ericsson |
| Technology provider: |
Waymedia |
| Location: |
Italy – Linate airport |
| Description: |
For the launch of Xperia X1, IGPDecaux, Waymedia partner, created a Mobile Proximity campaign inside Linate airport in Milan. |
| Results: |
In one month, more than 10.000 mobile phones have been detected by several Mobitouch Cube units. 50% interacted with the Bluetooth service, downloading the branded application. |
| Learn more |
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